Hello all you cool cats and kittens. If you’re reading this chances are you’re interested in the model industry and are curious about the top 10 model agencies in Melbourne, Australia.
Whether you’re a seasoned model, a fresh-faced newcomer or just a curious cat looking for some insider knowledge, you’ve come to the right place. Think of my list like a perfectly crafted latte – smooth, balanced and oh-so-satisfying. If you’re a fan of top-notch model agencies and artisanal coffee, keep reading, it’s the perfect blend.
What makes a top model agency?
Before we dive into the list, let me just say that the model industry is constantly evolving and changing, so this list is by no means exhaustive or definitive. However, I do believe that these 10 Melbourne-based model agencies represent some of the best in the business and offer a great starting point for aspiring models looking to break into the industry.
Let’s talk about what makes a great model agency. In my experience, the best agencies are those that not only represent a diverse range of models though also prioritise inclusivity, professionalism, and transparency. They should have strong relationships with reputable and recognised clients, be able to offer their models a variety of opportunities to showcase their talents and most importantly, protect their talent and ensure fair payment and working conditions.
The Melbourne Model Scene
Melbourne, Australia is a vibrant hub for the model industry, with a range of agencies, photographers, and clients operating in the city. Modelling in Melbourne encompasses a wide range of niches, including fashion, commercial, fitness, and more.
Many aspiring models in Melbourne begin their careers by seeking representation with a local Melbourne model agency. These agencies work to connect models with clients, negotiate contracts and fees, and provide guidance and support throughout the model process.
In recent years, there has been a growing emphasis on diversity and inclusivity in the model industry, and many agencies in Melbourne are actively seeking models of all ages, ethnicities, sizes, and backgrounds. This has opened up opportunities for models who may not fit the traditional “model look” to break into the industry and build successful careers.
Melbourne is also home to a thriving fashion scene, with many local designers showcasing their work at fashion weeks and events throughout the year. This provides opportunities for models to walk the runway, shoot fashion campaigns, and work with top industry professionals.
The Melbourne Model Agency IT List
Without further ado, here are my top 10 model agencies in Melbourne, Australia. From established names to up-and-coming agencies, these are the cream of the crop and definitely worth checking out if you’re serious about a model career.
Grab a cup of your favourite single origin coffee, sit back, and let’s dive in!
Vivien’s Model Management
Melbourne, Sydney, Brisbane, Perth
Vivien’s Model Management opened in Sydney in 1967 as the first of its kind in Australia, and was also the first model agency with no school of deportment attached. This was followed by branches in Melbourne in 1972, Brisbane in 1988 and Perth in 1996.
On the world scale, Vivien’s is the second longest established agency in the world, and for that reason is internationally recognised as one of the leading agencies in Australia. There is a strong management team in each State, with most of the agents/managers having a long-standing association with the agency, ensuring expertise and efficiency in dealing with our talent and clients.
Vivien’s fierce discipline and marketing led the agency in representing the top models in Australia and securing lucrative Australian deals and international representation on their behalf. Vivien’s personal dedication to the needs of her models helped set industry standards and practices which remain to this day. Since 1967 Vivien’s has discovered, launched and managed the careers of many successful models who have gone on to achieve prominence and celebrity in not just the modelling world, but also in the spheres of television, film and music. Scouting through model searches plays a major role in Vivien’s success.
The reputation and stature of Vivien’s has always guaranteed massive public interest, participation and publicity Australia-wide for their model searches. Vivien’s are constantly searching for special girls and guys with the goal of transforming a virtual unknown into model super-stardom!
Melbourne, Sydney, Perth
Chadwick Models has maintained a premier position in Australian and global fashion markets since it was founded in 1976. With 40+ years in business Chadwick’s has discovered and guided the careers of many of the most iconic models in the industry.
Household names like Elle MacPherson, Rachel Hunter, Megan Gale and Jessica Hart were all discovered through Chadwick Models. Current names, Adut Akech, Duckie Thot, Conlan Munari and Prince have since become leading names in the Industry. Chadwick Management also guides and develops some of the most viewed and influential social media identities in the country with a combined following of well over 10 Million.
With a reputation for the highest level of professionalism, and the most sought after women and men in the industry, Chadwick’s enjoys close affiliations with all leading international agencies. Their leading position in the industry is a testament to a team of the most experienced and dedicated model managers and support staff in the country combining a level of service to our clients, affiliates and models that is second to none.
Melbourne, Sydney, Brisbane, Adelaide, Perth
For over 10 years, WINK Models has provided leading Australian models and promotional talent for some of Australia’s largest companies. Founded by entrepreneur and former model Taryn Williams, the agency has grown to represent over 400 models and actors across Australia. WINK represents numerous specialties including commercial, fashion, sports and fitness, promotional, event, and influencer.
WINK talent have been published in campaigns for Myer, Target, The Iconic, Samsung, Sephora, and many more. They have extensive experience across a broad range of Fashion and Editorial work, TV Commercials, Print Advertising, Runway, Promotional Events and Influencers. They proudly represent some of Australia’s leading runway models, swimwear models, sports models, curve and plus-size models, actors and influencers, it’s our job to ensure your brand and product look their best.
Based in Melbourne, with exclusive clients both nationally and internationally, GIANT is regarded as one of the most dynamic model agencies in Australia. GIANT is known for its professionalism and top-tier talent, with a reputation for excellence. Having built solid relationships with some of the world’s most recognisable brands and respected modelling agencies, our focus is to be at the forefront of the industry helping mould our models’ futures by providing support, encouragement and one-on-one training wherever necessary.
Established in 1989 with a vision to set a new standard of professionalism for the modelling industry – GIANT continues to cement its position as a leading boutique model management agency in Australia.
Their goal is to build successful, lasting careers for models and creatives, by overseeing every stage of their development. They treat their talent as family. GIANT focuses on providing unrivalled support, encouragement and one-on-one training to prepare their models for successful careers in Australia and on the international stage.
Formerly Brazen Models, Brooklyn Management is a boutique model agency based in Brighton VIC, Australia. The agency was established in 2006 with 15+ years of experience successfully meeting the needs of clients, big and small, throughout Australia and overseas. Brooklyn is a progressive agency that adapts to the ever-changing landscape. Their new services enable clients to get the content they need, regardless of any lockdowns.
Brooklyn Management focuses on representing models from diverse backgrounds and body types, including plus-size, mature, and non-traditional models. The agency believes that beauty comes in all shapes, sizes, ages, and ethnicities and strives to challenge traditional beauty standards.
Some notable projects and campaigns that showcase Brooklyn Management’s models include Dove’s ‘Real Beauty’ campaign, Target Australia, Mercedes-Benz Fashion Week Australia runway for Tommy Hilfiger, David Jones and Marie Claire to name a few.
Scene Model Management
Scene Model Management was founded in 1997 and has been regarded as one of Australia’s top model agencies. They represent many of the Australian fashion industry’s most successful faces. A dedicated team of highly experienced professionals have enabled Scene to sustain its success within the Australian and international markets. By maintaining their high standards and regularly scouting amazing new faces, they boast the building of their models’ careers through personal management, dedication and individual attention.
Scene models have appeared in campaigns for Sportscraft, Jack London, General Pants, Vogue Australia, Harper’s Bazaar and more.
Melbourne, Adelaide, Darwin
Launched in 2008, Pride Models takes an individual and nurturing approach to the management of their talent. The majority of the models they represent work across Melbourne & Adelaide, and in most cases can travel between the two.
Pride Models understand that ‘new faces’ require a balance between schooling and modelling, so they work with parents and guardians to ensure that modelling doesn’t negatively impact on academic priorities. Pride Models scouting predominantly in Adelaide, Melbourne and Darwin, and have discovered some of the most sought after new faces in the industry today.
People Agency is a model management and creative agency based in Melbourne, Australia. The agency was founded in 2013 by Alex Keeler and Jacqui Alexander with the goal of representing diverse models and promoting inclusivity within the model industry.
People Agency focuses on representing models from all backgrounds, including those from diverse ethnicities, sizes and abilities. The agency believes that everyone deserves to see themselves represented in the media and works to break down the barriers that have traditionally excluded certain groups from the industry.
Some notable projects and campaigns that showcase People Agency’s models include Bonds, MECCA, Myer, Rebel Sport and Witchery.
CM Models is owned by Stephan M. Czaja. They’re one of the leading agencies for models in Melbourne and offer castings for the Fashion Week and first class management. They work with partner agencies in London, Los Angeles, Madrid, Paris, Berlin and Boston. Their models have appeared in campaigns for Adidas, Reebok, Henkell & Co, Sony, Nike and Nivea to name a few.
That’s a wrap!
If you’re looking to break into the model industry in Melbourne, there are plenty of top-notch agencies to choose from. Whether you’re after a boutique agency or a larger, more established one, there’s something for everyone. And if you’re eager to learn more about the industry and how to make it as a model, be sure to check out my website for all the (FREE) tips, tricks, and insider knowledge you need to succeed.
With hard work, dedication (and a little bit of luck *wink*), you could be the next big thing in Melbourne’s model scene. So, what are you waiting for? Start exploring your options and let your model career take flight.
I wish you the success you work for and deserve!
Ps: This is a quality guide and I don’t mind you sharing it. I’d appreciate it if you follow standard professional etiquette and please quote + credit my content appropriately when you do: