This article is regularly updated to reflect the evolving British model industry. Last updated in July 2025. Originally published December 2024.
If you’re dreaming of walking London Fashion Week, posing for Burberry, or landing a commercial campaign with ASOS — this guide is for you.
I’m Kate Heussler — international model coach, industry educator, and founder of The Institute of Modelling. I’ve walked the walk (literally) and now teach aspiring talent how to get signed, booked, and paid — globally.
In this UK edition of my Top Model Agencies series, I break down the best agencies for every niche: fashion, curve, commercial, diverse, kids and teens. Whether you’re brand new or ready for your next big booking, this list is your insider shortcut to the right agency — without the guesswork.
Are you looking for the best model agencies in the UK?
Here’s the ultimate list that’ll save you hours of Googling, scrolling, and second-guessing — because let’s be real: signing with the right agency can change everything.
Whether you dream of strutting the runway at London Fashion Week, gracing the covers of global magazines, or booking major commercial campaigns with brands you actually use — this is where it all starts.
Table of Contents
- Introduction
- Download the Full PDF List (Free Resource)
- How This List Was Curated
- Top 10 – Fashion, Editorial & Luxury Model Agencies in the UK
- Top 10 – Commercial & Lifestyle Model Agencies in the UK
- Ones to Watch – Kids, Teens & Inclusive Talent
- FAQs – Model Agencies in the UK
- Free Download + How to Get Signed
- Final Thoughts – Building Your Modelling Career
→ Want the full list with direct agency contacts, insider notes, and space to keep track of your applications? Grab the Top 20 Model Agencies in the UK as a PDF Guide [coming soon] — totally free. Download it here and keep it as your go-to reference on your modelling journey.
A little Introduction
Let’s have a quick heart-to-heart, bestie.
If you’re here, chances are you’re ready to take modelling seriously — or at least curious enough to explore what’s possible. You want in on the industry secrets, but without the overwhelm, the scams, or the sugar-coated fluff. I get it — I was once in your shoes too.
I built this list because I needed this list when I started. Back then, I had no connections, no clue what to look for, and absolutely zero idea which agencies were legit or worth my time. So I did what any determined girl would do — I made it my mission to figure it all out. And now? I’ve worked with brands across Australia, the US, and Europe, coached models in over 10 countries, and helped launch careers from local catwalks to global campaigns.
In this blog, I’m giving you the real deal:
- The top 10 fashion and editorial model agencies in the UK.
- The top 10 commercial modelling agencies you should have on your radar.
- And a few special mentions for inclusive and youth-focused talent agencies (because representation matters).
→ If you’re ready to fast-track your way into the industry, I teach everything inside my signature online course — How to Become a Model — the world’s leading digital education platform for new and emerging models.
How This List Was Curated
As a professional model, coach, and founder of The Institute of Modelling, I’ve spent over 15 years in front of the camera, behind the scenes, and mentoring talent worldwide. This list was hand-curated using insider industry knowledge, agency performance, representation quality, client bookings, digital presence, and model feedback — not paid placements.
I cross-referenced casting data, media visibility, diversity initiatives, and global agency rankings to spotlight the real players — whether they dominate fashion weeks or quietly run the commercial world behind the lens. If it made this list, it’s because it’s relevant, reputable, and respected.
From the runway elite to the commercial powerhouses and inclusive champions shaping the future of fashion — this is your definitive guide to the Top 20 Model Agencies in the UK.
→ Not all agencies are created equal — and sadly, not all are legit. Before reaching out, brush up on how to spot a scam: How to Tell if a Model Agency or Opportunity is Legit.
→ Further Reading: Top 20 Model Agencies in Australia.
Top 10 – Fashion Industry Leaders (Elite & International) in the UK
These British model agencies have international reach, elite talent, and reputations spanning decades. If you want a long-term, high-fashion or a global career, these names dominate the scene.
1. IMG Models – London
If you want to walk for Prada and pose for Vogue, this is the agency to aim for.
Official Website: IMG Models
Location: London, with international offices in New York, Paris, Milan, Los Angeles, and Sydney
Divisions: Women, Men, Development, Curve, Talent, Influencers, Creatives
IMG Models is one of the most powerful names in fashion — not just in the UK, but globally. The London division is part of a worldwide network that includes New York, Paris, Milan, Sydney, and Los Angeles, giving their models elite access to international markets and top-tier runway shows.
When people ask me about the best fashion model agencies in London, IMG is always in the top tier. They’ve launched and managed the careers of some of the most recognisable faces in the world, including Gigi Hadid, Bella Hadid, Adut Akech, and Precious Lee. The agency is also known for pushing the industry forward — championing diversity, body positivity, and models with something to say.
What I love about IMG London is that they don’t just chase trends — they build careers. They’re strategic, aspirational, and well-connected. If you’re serious about international fashion weeks, high-end editorials, or becoming a brand ambassador for global luxury names, IMG is one of the most competitive — and rewarding — agencies to align yourself with.
2. Storm Model Management
Want to follow in the footsteps of Kate Moss, Cara Delevingne, or Jourdan Dunn? Start here.
Official Website: Storm Model Management
Location: London
Divisions: Women, Men, Curve, Digital, Talent, Creatives
Storm Model Management is one of the most iconic and influential model agencies in the UK, known globally for discovering and managing some of the biggest names in fashion. Their legacy of launching British talent into superstardom is unmatched — and they remain a key player in shaping the future of fashion.
Based in London, Storm has an exceptional reputation for scouting and developing fresh, editorial-ready faces, often before anyone else sees their potential. They famously discovered Kate Moss at age 14 and have since managed the careers of Cara Delevingne, Jourdan Dunn, Lottie Moss, and Raff Law. Storm continues to be a magnet for fashion scouts, casting directors, and international brands looking for that next “It” face.
But this isn’t just a nostalgia agency riding on its legacy. Storm has evolved with the times, building strong boards that include digital creators, curve models, and talent across fashion, beauty, and lifestyle sectors. If you’re looking for an agency that mixes heritage with modern credibility — and has the connections to get you seen — Storm should absolutely be on your radar.
3. Elite London
This is where cool meets couture — Elite is the agency that turns fashion girls into global icons.
Official Website: Elite London
Location: London, Paris, Milan, New York, Barcelona
Divisions: Women, Men, Development, Talent, Creatives
Elite London is the UK branch of the internationally renowned Elite Model World network — one of the most prestigious modelling agencies in the world. Known for discovering Cindy Crawford, Naomi Campbell, and Gisele Bündchen, the Elite legacy is deeply woven into the fabric of modern fashion. And the London office holds its own, acting as a launchpad for both editorial and commercial careers.
What makes Elite London stand out is its balance of high fashion pedigree and next-gen edge. Their scouting team is razor-sharp when it comes to finding raw, striking talent — and their development program supports new models with training, guidance, and top-tier industry exposure. Whether it’s walking in Paris Fashion Week or fronting a Burberry campaign, models signed here are positioned to go global.
If you’re an aspiring model who dreams in runways and editorials, but also wants to evolve into a brand or business, Elite offers serious infrastructure. They work closely with digital creators and emerging influencers, giving you the tools to grow beyond the catwalk and into the world of long-term fashion entrepreneurship.
→ Want the full list with direct agency contacts, insider notes, and space to keep track of your applications? Grab the Top 20 Model Agencies in the UK as a PDF Guide [coming soon] — totally free. Download it here and keep it as your go-to reference on your modelling journey.
4. Models 1
As the UK’s largest and longest-running agency, Models 1 is where classic meets cutting edge.
Official Website: Models 1
Location: London
Divisions: Women, Men, Curve, Talent, Influencers, Classic
Models 1 has been a cornerstone of the British fashion industry since 1968 — and it remains one of the most respected modelling agencies in the UK today. With an impressive legacy and a strong presence in both the fashion and commercial markets, this agency is known for combining old-school professionalism with a future-facing eye for talent.
Their client list reads like a greatest hits album: Twiggy, Yasmin Le Bon, Linda Evangelista, and more recently Poppy Delevingne and Rita Ora have all worked with or been represented by Models 1. They also represent curve, classic, and digital-first models, making them one of the most inclusive and wide-reaching agencies in the UK.
For new faces, Models 1 offers a development division that’s focused on longevity. Whether you’re editorial-ready, commercially appealing, or a rising digital creator, this is an agency that values integrity, image, and industry connections. If you’re looking for a solid, reputable name with real clout — and a track record of turning new talent into household names — Models 1 should be high on your list.
5. Select Model Management
If you’re looking for global runway meets high-street cool, Select is where the magic happens.
Official Website: Select Model Management
Locations: London, with international offices in Paris, Milan, Stockholm, Atlanta, Chicago, Los Angeles, Miami, New York
Divisions: Women, Men, Development, Curve, Talent, Digital Creators
Select Model Management has been a dominant force in the UK modelling industry since the 1970s. Known for blending high fashion with commercial appeal, Select has a reputation for discovering culturally iconic faces — including David Gandy, Agyness Deyn, and Sienna Miller. Today, it sits at the intersection of luxury fashion and modern media, making it a prime destination for Gen Z talent.
What sets Select apart is its ability to move fluidly between edgy editorial work and major brand campaigns. You’ll find their models gracing the covers of Dazed and Vogue, while also fronting global ads for brands like Zara, Burberry, and Adidas. Their talent development team is razor-sharp, and they’re known for nurturing new faces into full-fledged working models across Europe, the UK, and the US.
Beyond fashion, Select has evolved into a multi-platform agency with a strong digital division — embracing influencers, creators, and hybrid talent who move between modelling, content creation, and entertainment. If you’re ready to launch a career that spans runway, ecomm, and digital influence, Select offers both the pedigree and the flexibility to take you there.
→ Further Reading: 7 Tips for Choosing a Model Coach.
6. The Hive Management
Fresh, fierce, and fashion-forward — The Hive is one of the UK’s coolest boutique agencies.
Official Website: The Hive Management
Location: London
Divisions: Women, Men, Development, New Faces, Creatives
The Hive Management is a standout in the new wave of boutique model agencies in London, known for championing unique beauty and cultivating editorials with serious cool-girl energy. Despite being younger than many legacy agencies, The Hive has carved out a name for itself with a sharp eye for high fashion talent, edgy campaigns, and a roster that feels more i-D and Dazed than catalogue or commercial.
Their model development is thoughtful and future-focused — you won’t be shoved into a box or pushed to fit the mould. Instead, they invest time into nurturing individuality and building lasting relationships with creative clients. Models here have booked work for Burberry, Vivienne Westwood, Selfridges, COS, and Vogue Italia — while still remaining grounded and diverse in their reach.
What I love most about The Hive is their commitment to realness. Whether you’re an androgynous editorial standout or a striking new face who doesn’t quite fit the traditional fashion mould, they embrace what makes you different. If your vibe is less “cookie cutter” and more “runway disruptor,” The Hive might just be your perfect modelling home.
7. Premier Model Management
As one of the UK’s most established names in fashion, Premier is where legacy meets longevity.
Official Website: Premier Model Management
Location: London
Divisions: Women, Men, New Faces, Creatives, Talent, Curve
Premier Model Management has been a mainstay in the British fashion industry since 1981, and it’s earned its place as one of the most trusted modelling agencies in London. Founded by Carole White, the agency became a cultural touchstone in the ‘90s and early 2000s, representing icons like Naomi Campbell, Claudia Schiffer, and Christy Turlington. And yet, they’ve never rested on nostalgia — they’ve stayed current, relevant, and respected.
Today, Premier represents a mix of established fashion talent and rising Gen Z stars, known for walking in London, Paris, and Milan Fashion Weeks, shooting for Vogue, LOVE, and i-D, and working with brands like Vivienne Westwood, Gucci, and Topshop. They also operate a strong New Faces division, which is ideal for models at the beginning of their career who want professional development and real opportunities from day one.
If you’re looking for an agency that understands both the old-school glamour of the fashion world and the new-school pace of social media, Premier is a smart, balanced choice. It’s the kind of agency that can help you build a portfolio and a long-term career.
8. Kate Moss Agency
Founded by a supermodel, built for the next generation — this is an agency rewriting the rules.
Official Website: Kate Moss Agency
Location: London
Divisions: Women, Men, Talent, Creatives
Launched in 2016 by the legendary Kate Moss, this agency was never meant to be traditional — and that’s exactly why it stands out. The Kate Moss Agency isn’t just about finding pretty faces or replicating the fashion formulas of the past. It’s a full-service, boutique-style agency that scouts talent with individuality, depth, and star potential — in front of the camera and beyond it.
Kate’s vision was to build an agency that nurtures the whole person, not just the model. That’s why many of their clients are multi-hyphenates — models, musicians, actors, artists, and entrepreneurs — all being supported with career guidance, creative freedom, and longevity. The roster includes both emerging editorial talent and high-profile names like Rita Ora, Jordan Barrett, and Kate’s own daughter Lila Moss.
If you’re the kind of model who also has a story to tell, a brand to build, or a creative career to shape — the Kate Moss Agency is more than a place to get signed. It’s a home base for people who want to be seen, heard, and taken seriously in every part of the fashion and entertainment industry.
9. Milk Model Management
Known for edgy castings, inclusive boards, and that effortlessly cool London energy — Milk is a rising powerhouse.
Official Website: Milk Model Management
Location: London
Divisions: Women, Men, Curve, Digitals, Creatives, New Faces
Milk Model Management is one of the UK’s most exciting independent agencies — built on a reputation for authenticity, diversity, and modern fashion relevance. While many of the traditional agencies lean toward the legacy model, Milk stands out by embracing what’s next. Think bold faces, curve representation, and models with real presence both on the runway and online.
They’ve secured bookings across high fashion, commercial campaigns, and influencer-forward brand work, representing talent for Vivienne Westwood, Nike, Burberry, LOVE Magazine, and Vogue Italia. Their aesthetic leans edgy, urban, and confident — the kind of looks that catch the eye of casting directors, stylists, and fashion creatives who want something a little different.
If you’re a new face who doesn’t quite fit the mainstream mould — or someone with unique features, strong personal style, or a story to tell — Milk could be the agency that gets you in the room. They’re big on development and give fresh talent the space to evolve, rather than forcing them into rigid standards. One to watch — and one worth aiming for.
10. Named Models
This boutique agency is where London’s next wave of fashion disruptors are born.
Official Website: Named Models
Location: London
Divisions: Women, Men, Development, Digital, Creatives
Named Models may not have the decades-long history of some legacy agencies, but that’s exactly what makes it so appealing. It’s fast-growing, fearless, and fiercely focused on finding models who break the mould. The agency was built for the new era of fashion — one where identity, individuality, and influence matter just as much as bone structure.
With a strong reputation among stylists, casting directors, and fashion creatives, Named has earned bookings with brands like ASOS, COS, Marc Jacobs, and Dazed. Their roster feels like a curated moodboard of youth culture — models with interesting looks, distinct features, and something to say. It’s less about perfection and more about personality.
If you’re a Gen Z model who doesn’t want to wait around to be discovered by the old guard, Named Models offers a modern, nimble alternative. It’s a space where fashion potential is recognised early, individuality is celebrated, and careers are built around authenticity. A strong finish to our fashion and editorial top 10 — and a serious agency to watch.
→ Not every agency has your best interest at heart — if something feels off, it probably is. Before you get swept up in a shiny pitch, read this blog on How to Tell if a Model Agency or Opportunity is Legit so you can spot the red flags and protect your potential.
→ Confused about where you actually fit in the modelling world? From editorial to e-comm and everything in between, I break down the main Types of Modelling and Their Requirements to help you find your lane.
Top 10 – Commercial & Lifestyle Model Agencies in the UK
These are the agencies driving everyday fashion, major retailer campaigns, TVCs, brand shoots, and influencer-style partnerships across the UK. They’re less about the catwalk and more about castings that pay the bills — with many of their talent featured in everything from supermarket ads to high-street ecomm brands.
Don’t underestimate these names: they’re responsible for more consistent bookings than you’ll ever see on Instagram. This is where career models are made.
11. BMA Models
A commercial powerhouse with national reach — BMA is where beauty meets bookings.
Official Website: BMA Models
Location: London and Hertfordshire (Elstree Studios)
Divisions: Women, Men, Curve, Classic, Fitness, Families, Influencers, Actors
BMA Models is one of the UK’s top-tier commercial model agencies, specialising in lifestyle, fitness, beauty, and brand campaigns. Based just outside of London with a strong presence in the city, BMA is known for launching working models into ecomm, TVCs, high-street fashion, and social media content for household-name brands.
Their client roster is stacked with high-street heavyweights and globally recognised companies — think ASOS, L’Oréal, Barbour, Boots, Reebok, and British Airways. What makes them especially appealing to new talent is their flexibility: they work with curve models, classic faces, actors, and influencers, and are open to building long-term careers around both full-time and part-time commitments.
If you’re just starting out and looking to break into commercial modelling — or if you want to blend modelling with acting, content creation, or fitness work — BMA offers a realistic and rewarding entry point. They’re professional, responsive, and a great example of how commercial agencies can be just as prestigious (and profitable) as editorial ones.
12. MOT Models
Location: London, Manchester
Website: motmodel.com
MOT Models is one of the UK’s most established and respected model agencies, known for its broad commercial appeal and longevity in the industry. With over 30 years of experience, they’ve built a strong reputation for developing long-term careers for their talent — both in the UK and internationally.
Their roster is incredibly diverse, representing men and women across multiple divisions including lifestyle, curve, fitness, and mature models. MOT is ideal for aspiring commercial models or those looking for consistent, brand-focused work — especially in advertising, catalogues, and TV commercials.
Why I like them: MOT has earned its place as a go-to agency for commercial representation in the UK. Their professionalism, clear new faces page, and client portfolio make them a great stepping stone into a sustainable modelling career — especially if you’re not aiming for high fashion runways but love the idea of working with household-name brands.
13. IMM Models (International Model Management)
From fitness to fashion and everything in between, IMM is your all-rounder agency.
Official Website: IMM Models
Location: London, Birmingham, Manchester, and worldwide scouting
Divisions: Women, Men, Curve, Fitness, Commercial, Classic, Creatives, Influencers
IMM Models — short for International Model Management — is a full-service UK model agency with an impressive reach across fashion, fitness, lifestyle, and commercial bookings. With offices in London, Birmingham, and Manchester, they offer national exposure for models based outside the capital — which is a rare and welcome advantage in the UK market.
What sets IMM apart is its range: their boards feature everything from high-fashion editorial talent to curve models, fitness professionals, commercial print faces, and digital creators. They’ve secured placements with clients like Gymshark, Footasylum, Boohoo, JD Sports, Amazon, and even Lululemon — making them one of the most versatile commercial agencies in the country.
If you’ve got a unique look, marketable personality, or niche (fitness, classic beauty, or curve), IMM is a standout choice. Their multi-city presence and forward-thinking approach make them ideal for Gen Z models who want to work across multiple formats — from ecommerce and campaigns to content creation and digital marketing.
14. Leni’s Model Management
Real beauty, diverse talent, and modern values — Leni’s is redefining what it means to model in the UK.
Official Website: Leni’s Model Management
Location: London
Divisions: Women, Curve, Influencers, Talent, Creatives, New Faces
Leni’s Model Management was founded in 2009 with one clear mission: to celebrate beauty without boundaries. Since then, it has become a leading voice in the UK for inclusive, diverse, and progressive representation — championing curve models, digital talent, and rising stars who bring more than just good looks to the table.
You’ll find Leni’s models fronting campaigns for brands like Boohoo, Charlotte Tilbury, Primark, Birkenstock, H&M, and Nike, as well as gracing the pages of Vogue, Glamour, and Elle. The agency has also developed a strong influencer and content creator division, making it a go-to for Gen Z talent who sit at the intersection of fashion and digital culture.
If you’re someone with a story, strong sense of self, or standout energy that doesn’t quite fit the traditional mould, Leni’s could be your perfect fit. They’re passionate about authenticity, body positivity, and cultivating long-term careers — not quick wins. It’s a boutique agency with major commercial impact.
15. Sandra Reynolds Agency
One of the UK’s most trusted names for lifestyle models, real families, and relatable talent.
Official Website: Sandra Reynolds Agency
Location: London and Norwich (with national reach)
Divisions: Women, Men, Families, Classic, Curve, Actors, Children, Creatives
Sandra Reynolds Agency has carved out a strong reputation as one of the UK’s most established commercial and lifestyle model agencies — particularly for relatable, professional, and real-world talent. Operating since 1975, they specialise in providing models for advertising, ecomm, TV commercials, and print campaigns across the UK.
What makes Sandra Reynolds so unique is their incredible range of talent. Their boards include real couples, multi-generational families, classic models over 40, and curve talent, along with traditional commercial models and professional actors. Clients include Boots, Sky, Tesco, Matalan, Barclays, and British Gas — brands that look for friendly, everyday faces to reflect the UK population.
If your look leans more lifestyle than editorial — or if you’re interested in family modelling, TV commercials, or even bookings as a couple or parent — Sandra Reynolds Agency offers serious opportunities. They’re approachable, professional, and known for getting models real, paid work across a broad commercial landscape.
→ Further Reading: How to Become a Hair Model
16. Nevs Models
Cool, credible, and quietly powerful — Nevs blends commercial bookings with fashion credibility.
Official Website: Nevs Models
Location: London
Divisions: Women, Men, Development, Commercial, Classic, Creatives
Nevs Models has been a key player in the London modelling scene since the 1970s, known for its understated strength and balance between fashion and commercial work. While it may not shout the loudest on social media, Nevs is one of those rare agencies that consistently delivers for both its models and clients — booking quality campaigns while maintaining a strong editorial edge.
Their models appear in work for clients like River Island, Burberry, Zara, Nike, Harrods, and Vogue, proving they can flex between ecomm, TVCs, and high-fashion editorials. With a sleek London office and a development division that supports new faces, Nevs offers an ideal platform for models who want to build a serious, long-term career.
If you’re someone with a strong look, good energy, and a professional mindset — especially if you’re based in or can travel to London — Nevs is a smart, grounded agency to approach. They might not be the flashiest, but they’re well respected behind the scenes and known for giving their models consistent, career-building opportunities.
17. Base Models
Big rosters, big bookings — Base is where commercial talent gets seen (and paid).
Official Website: Base Models
Location: London (with UK-wide coverage)
Divisions: Women, Men, Classic, Curve, Actors, Presenters, Influencers
Base Models is a high-volume UK commercial model agency that focuses on connecting talent with real, paid work — fast. With an enormous roster and clients ranging from high-street retailers to production houses and ad agencies, Base is ideal for models who are ready to work across multiple sectors, including TV commercials, ecommerce, corporate, and beauty campaigns.
They’re regularly booking talent for brands like ASOS, ITV, L’Oréal, Boden, and Sky, making them one of the go-to agencies for versatile, everyday faces. They also represent actors, presenters, and influencers — making them a strong choice if you’re multi-talented or exploring modelling as part of a broader media or performance career.
If you’re professional, photogenic, and confident in front of a camera — even without traditional model stats — Base Models could be a great fit. They work with talent from all over the UK and have a reputation for being approachable, efficient, and highly active in the commercial market.
18. Ugly Models
The agency that proves being different is your biggest asset — welcome to the home of extraordinary.
Official Website: Ugly Models
Location: London
Divisions: Women, Men, Character, Plus Size, Classic, Creatives, Talent
Ugly Models is unlike any other model agency in the UK — and that’s exactly the point. Since launching in 1969, Ugly has made its name by celebrating individuality, uniqueness, and character in all its forms. They don’t do cookie-cutter beauty. Instead, they champion models who break the mould, stand out on the street, and bring unforgettable energy to the screen.
Their talent regularly appears in music videos, TV commercials, fashion editorials, and blockbuster films. Think Vivienne Westwood, Diesel, Netflix, British Vogue, and even Star Wars. Whether it’s heavily tattooed models, ultra-tall talent, eccentric performers, or older models with incredible presence — Ugly Models owns the character modelling niche in a way no other agency can.
If you’ve ever been told you’re “too different” for mainstream fashion — Ugly will probably love you. They’ve turned individuality into a business model, and they do it with humour, heart, and serious industry respect. For Gen Z creatives, actors, and edgy personalities who want to stand out for all the right reasons, Ugly Models might just be your perfect match.
19. TESS Management
Boutique, refined, and fashion-forward — TESS is where artistry meets commercial power.
Official Website: TESS Management
Location: London
Divisions: Women, Men, Creatives, Talent, Development
TESS Management is a boutique London modelling agency known for its elevated taste, personalised approach, and highly curated roster. Founded by Tessa Macmillan, the agency has positioned itself at the intersection of fashion, film, and commercial storytelling — representing not just models, but creatives, actors, and artists.
Their models frequently feature in campaigns and editorials for brands like Burberry, Chanel, Arket, and British Vogue, while also being cast in music videos, art films, and digital campaigns for global luxury and lifestyle labels. TESS doesn’t operate like a high-volume agency — they keep their boards intentionally tight to provide hands-on management and long-term development.
If you’re an aspiring model with strong editorial potential, creative ambition, or crossover interest in acting or artistic industries, TESS Management could be a game-changer. It’s a sophisticated, talent-first agency with a global mindset — and one of the most respected boutique names in the UK modelling world.
20. Gingersnap Models
Fresh, diverse, and personality-driven — Gingersnap is where charisma gets cast.
Official Website: Gingersnap Models
Location: London and Bristol (with UK-wide representation)
Divisions: Women, Men, Curve, Classic, Families, Teens, Creatives, Actors
Gingersnap Models is a rising star in the UK commercial modelling scene, known for representing real, relatable talent with warmth, edge, and a strong sense of individuality. While many agencies focus on high-volume bookings or editorial prestige, Gingersnap prioritises authentic representation and strong client relationships — making it ideal for models who want both agency support and creative freedom.
Their talent is regularly booked for campaigns with brands like ASOS, Nike, Monki, Boots, Barbour, and Cosmopolitan UK. With offices in London and Bristol, they offer nationwide opportunities and are especially strong in the lifestyle, beauty, and content creation spaces — often casting models, families, and creators for online campaigns, social shoots, and commercials.
If you’ve got a great smile, strong presence, or that magnetic Gen Z energy, Gingersnap might be the perfect launchpad. They’re collaborative, open-minded, and focused on helping talent build modern careers that mix modelling with media, movement, and brand work. A great way to finish the list — and a brilliant choice for fresh faces.
→ If you’re reading this thinking, ‘Okay cool, but where do I even begin?’ — this one’s for you. My latest blog How to Become a Model is your ultimate roadmap from dream to development, covering everything I wish I knew when I started.
Ones to Watch – Kids, Teens & Inclusive Talent
The UK has a proud history of celebrating unique beauty — from age and ability to gender, size, and ethnicity. While the fashion world still has work to do, these agencies are leading the way with fresh, authentic representation that breaks the mould.
Whether you’re a parent seeking a safe, credible agency for your child, or a young model navigating your identity in a traditional industry — these are the trailblazers to watch.
From inclusive powerhouses to legacy children’s agencies, here are the top emerging markets for kids, teens, curve, disability, and diverse talent in the UK.
- Top 5 Inclusive & Diverse Agencies
(Agencies #21–25) - Top 5 Kids & Teens Agencies
(Bonus list — not ranked with the main 20, but equally prestigious)
21. Zebedee Talent (UK Division)
The UK’s leading agency for models with disabilities, visible differences, and neurodivergence.
Official Website: Zebedee Talent
Location: UK-wide (Head office in Sheffield)
Divisions: Disabilities, Neurodivergent, Curve, LGBTQIA+, Seniors, Children, Talent
22. Linden Staub – London
Female-founded, values-driven, and fiercely inclusive — this is what modern modelling looks like.
Official Website: Linden Staub
Location: London
Divisions: Women, Men, Curve, Talent, Activists, Digital
23. Crumb Agency – London
Proudly platforming the faces, bodies, and identities the industry has historically overlooked.
Official Website: Crumb Agency
Location: London
Divisions: Curve, Non-binary, BIPOC, LGBTQIA+, Real People, Creatives
24. MiLK Curve Division (part of Milk Management)
Milk’s Curve Division serves confident curves, size-inclusive beauty, and runway-ready energy.
Official Website: Milk Management
Location: London
Divisions: Curve, Women, Men, Creatives, New Faces
25. The Identity Agency Group (IAG)
A talent-first collective spotlighting diverse faces across fashion, film, and culture.
Official Website: IAG Talent
Location: London
Divisions: Actors, Models, Creatives, Public Figures
→ Further Reading: How Much Money Do Models Get Paid?
Top 5 Kids & Teens Model Agencies in the UK – Ones to Watch
1. Bonnie & Betty
Top-tier bookings, high fashion flair, and a parent-approved safety-first rep.
Official Website: Bonnie & Betty
Locations: London & Manchester
Divisions: Babies, Children, Teens, Acting, Extras
2. Kids London Ltd
Editorial darlings and runway-ready kids with serious fashion firepower.
Official Website: Kids London Ltd
Location: London (Herne Hill)
Divisions: Babies, Children, Teens (up to age 22), Modelling & Acting
3. Bruce & Brown
Classic, credible, and cast in everything from Burberry to blockbuster films.
Official Website: Bruce & Brown
Location: West London (Chiswick)
Divisions: Babies, Children, Teens, Acting
4. Urban Angels
The most inclusive kids agency in the UK — built for today’s faces and futures.
Official Website: Urban Angels
Location: London (North & South), plus North of England
Divisions: Babies, Children, Teens, HALO Talent (Actors), Commercial
5. Pixie Models (formerly Scallywags)
A rebrand with legacy — this iconic agency shaped stars before they were famous.
Official Website: Pixie Models
Location: London (Shoreditch)
Divisions: Babies, Children, Teens, Actors, Commercial, Film, TV
→ Explore my signature online course How To Become a Model with The Institute of Modelling — the golden model bible that walks you through everything from A to Z — or book a 1:1 Coaching session and let’s tailor your journey together.
→ Want the full list with direct agency contacts, insider notes, and space to keep track of your applications? Grab the Top 20 Model Agencies in the UK as a PDF Guide [coming soon] — totally free. Download it here and keep it as your go-to reference on your modelling journey.
FAQs: Top 20 Model Agencies in the UK
1. What is the best modelling agency in the UK?
It depends on your goals — if you’re aiming for fashion weeks and Vogue editorials, IMG Models or Storm are great choices. For commercial work and lifestyle campaigns, BMA Models, MOT Models, or IMM Models are industry leaders. There’s no one-size-fits-all — it’s about finding the right fit for your look, age, and ambition.
2. How do I get signed to a modelling agency in the UK?
Start by researching agencies that match your style (fashion, commercial, curve, classic, etc.), then apply via their official websites. Most ask for natural photos and basic measurements. Pro tip: You don’t need professional photos to apply — but you do need to follow their submission guidelines carefully. If you’re unsure how to start or what agencies are looking for, my online course, How to Become a Model gives you the exact steps to stand out and get signed — no experience needed.
3. Can I become a model if I don’t have experience?
Yes — 100%. Many UK agencies are open to fresh faces and offer development boards or new talent divisions. What matters most is your attitude, professionalism, and potential — not a résumé. If you’re feeling stuck or unsure where to begin, I’ve created a globally recognised roadmap in my How to Become a Model course, where I teach you everything I’ve learned over 15+ years in the industry — from scouting tips to getting paid work.
4. What’s the difference between fashion and commercial modelling?
Fashion modelling is typically high-end — think catwalks, editorial shoots, and designer campaigns. Commercial modelling is more mainstream and accessible — featuring in ads, catalogues, TVCs, and ecomm for everyday brands. Both can be lucrative and respected; it just depends on where you see yourself thriving.
5. Do I need to pay to join a modelling agency in the UK?
No legitimate agency will ask for upfront fees to join. Some may recommend professional photos after you’re signed — but always be cautious. If you’re being asked for money before they represent you, it’s a red flag. Representation should come first, investment second (if at all).
6. Are there modelling agencies in the UK for curve, petite, or older models?
Absolutely — agencies like Milk, Leni’s, Zebedee, Crumb, and Sandra Reynolds specialise in inclusive and diverse representation. There are thriving boards for curve, classic (40+), petite, trans, and disability models. The industry is evolving, and there’s room for everyone.
7. Can kids and teens get signed to UK modelling agencies?
Yes — and they do! The UK has amazing child and teen-focused agencies like Bonnie & Betty, Kids London, and Bruce & Brown. If you’re under 18, you’ll need a parent or guardian to apply on your behalf. Agencies prioritise safety, chaperones, and child performance licences.
8. What’s the best way to get scouted by a UK agency?
You can apply directly on agency websites, attend open calls (if advertised), or build a consistent online presence on platforms like Instagram or TikTok. Tag agencies in your posts (without spamming), use natural lighting, and focus on clean, personality-filled content. Just remember: the right agency will never DM you asking for money.
→ Want to know which UK agency is right for your look, goals, and lifestyle? Download my free guide: Top 20 Model Agencies in the UK [coming soon!]. Or dive straight into my signature course, How to Become a Model, trusted by models in 20+ countries worldwide.
Final Thoughts (and your next steps):
There’s no “one path” to becoming a model — but there is a smarter way. With the right agency, strong guidance, and a solid strategy, you can build a career that’s more than just a highlight reel.
Whether you’re starting at 14 or 40, runway or commercial, I’m here to help you be seen, remembered, and paid — the right way.
Need help doing that? I’ve got you covered.
Not quite sure where to begin? Totally get it — the industry can feel overwhelming at first. Or are you THE ONE who is ready to get signed (or know how to get booked and paid as a freelancer)? My signature course How to Become a Model will take you from rookie to runway-ready like you’re fresh out of business school.
Remember, you were made to be seen. Now let’s get you discovered.
Ps: This is a quality guide and I don’t mind you sharing it. I’d appreciate it if you follow standard professional etiquette and please quote + credit my content appropriately when you do:
Kate Heussler kateheussler.com | Instagram: @kateheussler Thank you!
Disclaimer: This list is regularly reviewed and updated to reflect changes in the industry. Agency divisions, locations, and reputations may evolve over time — and I’ll continue doing the work to keep you informed with the most current, credible insights.
