Hey there, gorgeous! Are you ready to celebrate all things fabulous and fierce? Because today, we’re diving into the wonderful world of plus size modelling. That’s right, we’re talking about the incredible women, and men, who are breaking down barriers and changing the face of the fashion industry. From the rise of plus size agencies to the increasing demand for diverse body types, there’s never been a better time to be a curvy queen. So sit back, relax, and let’s explore this exciting and empowering movement together!
If we’ve just met, hey you! Kate here, your resident Model Coach and your new BFF in the Creative Industry. Let’s quickly get introduced here: Instagram, About, Press, more of my FREE Model Tips.
In recent years, the fashion industry in Australia has been making strides towards inclusivity and diversity. One of the biggest changes we’ve seen is the increased demand for plus size models, also referred to as curve models.
As society moves towards a more body-positive and accepting mindset, the traditional beauty standards that once dominated the industry are slowly being broken down. This has led to a surge in demand for models of all shapes and sizes, including those with fuller figures.
However, breaking into the world of plus size modelling in Australia isn’t as simple as just having a curvy figure. It’s important to find the right model agency that will not only represent you, but also understand and support your unique look and personality. The right agency can make all the difference in your success as a model, as they can connect you with top brands and provide valuable guidance and support throughout your career. So, whether you’re a seasoned pro or just starting out, it’s important to do your research and find the agency that’s the perfect fit for you.
Further Reading: How to Become a Plus Size Model in Australia
Source: People.com First size 16 Sports Illustrated cover girl featuring Ashley Graham, US Model and TV Personality on the 2016 cover.
Bella Management
IG: @bellamanagement
Bella Management is another top model agency in Australia, known for their focus on promoting self-confidence and body positivity. They represent a diverse range of models, including plus size models, and aim to celebrate all body types and promote healthy body image ideals. Bella Management believes that beauty comes in all shapes and sizes, and they work hard to ensure that their models feel confident, empowered, and beautiful in their own skin. They are committed to fostering a positive and supportive environment for their models, and they provide them with the tools and resources they need to succeed in the industry.
Bella Management has worked with a wide range of clients, from small boutique labels to major international brands. Their models have appeared in campaigns for companies such as David Jones, Bonds, and ASOS, and they’ve been featured in publications like Marie Claire and Harper’s Bazaar. Bella Management is also known for their involvement in events such as Melbourne Fashion Week, where they showcase some of the most talented and beautiful models in the industry. Through their commitment to promoting self-confidence and body positivity, Bella Management has become one of the most respected and influential agencies in Australia.
Some of Bella Management’s well known curve models are:
- Robyn Lawley. A well-known model and activist. Has been featured on the cover of numerous magazines, including Vogue Italia and Cosmopolitan Australia.
- Georgia Gibbs. Australian model and social media influencer, known for her work with major brands such as Bras N Things and Guess.
- Natalie Wakeling. Plus size model and TV presenter, known for her work on shows such as Australia’s Next Top Model and The Project.
- Margaret Macpherson. Model, author, and TV presenter, known for her work on shows such as Channel Nine’s Today Show.
- Bree Warren. An Australian model and social media influencer, known for her work with brands such as Swarovski and Bonds.
Further Reading: The 10 Types of Modelling + Requirements
Source: BellaManagement.com Khadja Gbla
Further Reading: How to Tell if a Model Agency or Opportunity is Legit
Source: ChicManagement.com.au Jessica Vander Leahy
CHIC Group (Dally Models)
IG: @chic_management
Australia’s first model agency, Dally Models, founded by etiquette expert June Dally-Watkins, has helped launch the careers of some of Australia’s household names, including Miranda Kerr and Samantha Harris. After 67 years in operation, Dallys Models was rebranded in 2017 under the CHIC Group banner, whilst the JDW (June Dally Watkins) education and training business remained with its current name.
Chic Model Management is a well-known modelling agency that has been in the industry for over 25 years. They are known for their commitment to representing models of all shapes and sizes, including plus size models. The acquisition of Dallys Models further cemented Chic’s position as one of the leading agencies for diverse models in the industry.
Chic Model Management has an excellent reputation in the industry, thanks in part to their experience and expertise. They have worked with a range of notable clients and brands, including Vogue, David Jones, and Mercedes-Benz Fashion Week. Chic is committed to promoting inclusivity and diversity in the industry, and they work hard to provide opportunities for models who might not fit the traditional mould. By representing a diverse range of talent, Chic is helping to break down barriers and redefine beauty standards in the fashion industry.
Chic Management is renowned globally for discovering and launching the careers of some of the world’s leading models such as Abbey Lee Kershaw, Miranda Kerr, Montana Cox, Jessica Gomes, Catherine McNeil, Alyssa Sutherland and many more.
Source: Vivien’s Models Kate Wasley, Perth
Vivien’s Model Management
Vivien’s Model Management is a well-established model agency in Australia that has recently expanded to include plus size models. With over 50 years of experience in the industry, Vivien’s is known for their expertise and professionalism, and they represent some of the most talented models in the country.
Their expansion into the plus size modelling market is a testament to their commitment to promoting inclusivity and diversity in the industry. Vivien’s believes that beauty comes in all shapes and sizes, and they are dedicated to representing a diverse range of models who reflect the diversity of their clients and customers.
Over the years, Vivien’s Model Management has worked with some of the biggest names in the fashion industry, both in Australia and internationally. Their models have appeared in campaigns for major brands such as Nike, L’Oreal, and Estee Lauder, and they’ve been featured in publications like Vogue and Harper’s Bazaar.
Vivien’s has also been instrumental in launching the careers of some of Australia’s most successful models, including Gemma Ward and Miranda Kerr. With their expertise and experience in the industry, Vivien’s Model Management is well-positioned to continue representing some of the most talented and beautiful models in the industry, including those who represent diverse body types.
Further Reading: How to Get a Job as a Model
Source: Chadwick Models Aroha
Chadwick Models
IG: @chadwickmodels
Chadwick Models is a well-established modelling agency that represents models of all shapes and sizes, including plus size models. The agency has been operating for over 40 years and has a strong reputation in the industry for their commitment to promoting diversity and inclusivity. They have worked with a range of notable clients and campaigns, including Myer, David Jones, and Mercedes-Benz Fashion Week.
Chadwick Models is known for their dedication to representing models of diverse backgrounds and body types. They have a team of experienced agents who work closely with their models to help them succeed in the industry. Chadwick Models prides itself on being a supportive and inclusive agency that provides opportunities for models who might not fit the traditional mould. By representing a diverse range of talent, Chadwick Models is helping to redefine beauty standards and promote body positivity in the fashion industry.
Well known models represented by Chadwick Models include Adut-Akech, Andreja-Pejic, Jessica Hart, Stephanie Miller and more.
Further Reading: 6 Skincare Tips to Get Clear & Healthy Skin
Source: Wink Models Curve + Plus Size Models
WINK Models
IG: @winkmodels
WINK Models is one of Australia’s leading modelling agencies, representing models of all shapes and sizes. They have a commitment to diversity and inclusivity in the industry and pride themselves on providing opportunities for models who might not fit the traditional mould.
They offer a range of curve and plus-size female and male models specialising in commercial and fashion campaigns. Their female curve models have full busts, curvy hips, or round tummies with plus-size models ranging from XL to XXXL (men) and up to size 20 (women). Highly experienced and able to execute a variety of poses in a fast-paced environment for stills or video, WINK Models champion diversity in their curve and plus-size talent with a range of mature-aged and “real people” categories to help elevate any commercial brand.
WINK’s portfolio includes a range of models, including plus size models, mature models, and models with disabilities. By representing a diverse range of talent, WINK is helping to redefine beauty standards in the fashion industry. They have worked with some of the biggest names in the fashion industry, including L’Oréal, David Jones, and Westfield. They have also been involved in major events such as the Australian Open and Melbourne Fashion Week. WINK is known for their innovative approach to modelling, and they’re always looking for new ways to push boundaries and challenge traditional ideas of beauty. Their models are confident, unique, and represent the true diversity of Australia’s beauty.
Popular curve models represented by WINK Models include Beatrice Thompson, Ashleigh Atkins, Ednie Foaga and more who have worked with Styleruner, Johnny Big, ModiBodi, St Frock and more!
Further Reading: Top 20 Model Agencies in Australia
BGM Models
IG: @bgmmodels
BGM Models was the first agency in the world representing authentic models size 10+. Established in 1995. As one of the leading modelling agencies in Australia, they represent some of the most talented plus size models in the industry.
The agency has a strong commitment to promoting body positivity and inclusivity, and they actively seek out models who represent a range of sizes, shapes, and ethnicities. BGM Models is dedicated to providing their clients with a diverse range of options when it comes to booking models, and they pride themselves on representing some of the most unique and beautiful women in the industry.
Over the years, BGM Models has worked with some of the biggest brands in Australia and beyond. Their models have appeared in campaigns for major companies such as Target, Kmart, and Bras N Things, and they’ve been featured in publications like Vogue Australia and Cosmopolitan. BGM Models has also been instrumental in bringing about change in the fashion industry, with their models helping to break down traditional beauty standards and redefine what it means to be a successful model. Their commitment to representing diversity and inclusivity has made them one of the most respected and sought-after agencies in Australia.
Further Reading: 4 Headshot Tips for Beginner Models
Source: FRM.com.au Keyarny, first nations curve
FRM Model Management
IG: @frmmodels
FRM Model Management (Fashion Result Models) was established in 1988 and has since diversified into a unique modelling agency that focuses on representing models of all sizes and ages. They promote inclusivity and diversity in the industry by representing models from all backgrounds and with varying body types. The agency’s vision is to create a more inclusive industry that celebrates diversity in all its forms. Their approach to modelling is refreshing, and they are passionate about helping their models to succeed.
FRM Model Management has worked with numerous clients, ranging from well-known brands to emerging designers. Some of the notable campaigns they’ve been involved with include Target, L’Oréal, Bonds, and the Australian Retailers Association. FRM’s models have also appeared in various publications such as Marie Claire, InStyle, and Vogue Australia. By representing models of all ages, shapes, and sizes, FRM Model Management has created a strong and diverse portfolio of talent that represents the true beauty of Australia.
Further Reading: How to Become a Model in Australia
My Final Tips
To all of the aspiring plus size models out there, we know it can be tough to break into the industry. And I‘m here to remind you that you are beautiful, you are worthy, and you deserve to be here. So, here are my final tips and pieces of advice to help you succeed!
With these tips in mind, we have no doubt that you’ll be on your way to a successful career in plus size modelling. Keep shining bright, beautiful ladies.
- Find an agency that truly values and represents diverse body types. Do your research, and don’t settle for an agency that doesn’t prioritise inclusivity.
- Believe in yourself and your abilities. Confidence is key in the modelling world, so don’t be afraid to show off your curves and strut your stuff on the runway or in front of the camera.
- Remember that you are more than just a model. You are a person with unique talents, interests, and passions. So, don’t be afraid to let your personality shine through and showcase your individuality.
I wish you the success you work for and deserve!
Ps: This is a quality guide and I don’t mind you sharing it. I’d appreciate it if you follow standard professional etiquette and please quote + credit my content appropriately when you do:
Kate Heussler kateheussler.com | Instagram: @kateheussler Thank you!
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